Creating Hype
My nephew was telling me just the other day that he doesn’t like the Twilight Saga because of all the kids going around school with “Team Edward” and “Team Jacob” shirts. Essentially, what he’s saying is that he doesn’t like the series because there is a lot of hype surrounding it.
That’s a pretty typical attitude for a teenager to take — they are either in, or they are out (rebellion). But there are more kids in than out in this case, which demonstrates how hype sells.
By doing a few searches for stuff on Twilight or even on vampires in general, you can get a pretty good idea of what I’m talking about. For example, there are tons of videos similar to this one, that show you how to do vampire makeup. Just add a black wig and some vampire-ish clothing, and your outfit is complete.
You can see a similar phenomenon with other fads, such as Harry Potter. And while kids like my nephew might get a little annoyed with the hype, in truth it creates more fans because it spreads like it’s contagious. Which, if you are the author, the publisher, or the movie producer, is a very, very good thing.
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